Now They Tell Themselves...

ratingsbymm
02 April, 2008

KUALA LUMPUR: Barisan Nasional's apathy towards the use of the Internet was a major contributor to its losses in the recent general election, a new study revealed. The study by Zentrum Future Studies Malaysia, conducted from Feb 20 to March 5 and involving 1,500 respondents aged between 21 and 50, showed that the alternative media had a big influence on voters.

Universiti Malaya Media Studies department senior lecturer Dr Abu Hassan Hasbullah said in the recent election, BN lost in the "information war" due to its misjudgment on the importance of the alternative media.

"Young people are relying more on these new alternative media rather than the conventional ones like newspapers and television," he said at a forum themed "Society and Media in the 2008 Election" yesterday. (No kidding...) more...